Privacy Policy

This Privacy Policy explains how RidgeShift collects, uses, discloses, and protects personal information when you visit our website, communicate with us, or otherwise interact with us. RidgeShift is a subsidiary of Celect Enterprises Inc., a Delaware C-corporation. In this policy, “RidgeShift,” “Celect,” “we,” “us,” and “our” refer to Celect Enterprises Inc. and its RidgeShift operations.

This policy applies to our public website and pre-engagement communications. Personal information processed for a client engagement may also be governed by a master services agreement, statement of work, data processing agreement, or other contract. If a contract conflicts with this policy for that engagement, the contract controls to the extent of the conflict.

We may collect the following categories of personal information:

• Information you provide. Your name, business email address, company, budget range, project timeframe, message, and any other information you choose to submit through our contact form or in correspondence with us.
• Business and relationship information. Your role, organization, areas of interest, meeting details, and records of our communications and relationship with you.
• Device and usage information. Internet Protocol address, browser and device type, operating system, approximate location derived from IP address, referring page, pages viewed, links selected, and dates and times of access.
• Cookie and analytics information. Identifiers and website activity collected through cookies, pixels, local storage, and similar technologies, as described below.

We collect information directly from you, automatically from your browser or device, and from service providers that support our website and communications. Please do not submit sensitive personal information or confidential client data through the public contact form.

We use personal information to:

• Respond to inquiries, arrange meetings, and evaluate potential engagements.
• Provide, operate, maintain, secure, and improve our website and services.
• Understand website performance, usage patterns, and audience interests.
• Communicate about RidgeShift capabilities, insights, and events where permitted by law, and honor opt-out requests.
• Protect against fraud, misuse, security threats, and unlawful activity.
• Comply with law, enforce agreements, and establish or defend legal claims.
• Support a corporate transaction, audit, or internal business administration.

Where applicable law requires a legal basis, we process information as needed to take steps at your request before entering a contract, perform a contract, comply with legal obligations, pursue our legitimate interests, or with your consent. Our legitimate interests include responding to business inquiries, operating and securing our website, understanding its effectiveness, and developing our business, provided those interests are not overridden by your rights.

Our website uses cookies and similar technologies that are necessary for site functionality and that help us remember your privacy choice. If you select “Accept” in our cookie notice, we use Google Analytics to understand aggregate website traffic and usage. Google may receive device identifiers, IP-derived location, browser information, and interaction data when this technology operates. If you select “Only essentials,” RidgeShift does not load Google Analytics.

You can control cookies through your browser settings and our consent controls. Use the “Cookie settings” link in the footer to review or change your choice. Blocking some technologies may affect how the website functions. You may also use Google's available browser opt-out tools. Browser “Do Not Track” signals are not governed by a uniform industry standard. Where applicable law requires us to recognize an opt-out preference signal, we will treat the signal in accordance with that law.

We may disclose personal information to:

• Service providers. Vendors that provide website hosting, analytics, email delivery, communications, scheduling, security, and professional support, including Google Analytics and Resend.
• Professional advisers. Lawyers, accountants, insurers, auditors, and other advisers where reasonably necessary.
• Authorities and other parties. Government bodies, courts, counterparties, or others when required by law or reasonably necessary to protect rights, safety, property, users, or the public.
• Transaction participants. Actual or prospective investors, purchasers, lenders, and advisers in connection with a financing, merger, acquisition, reorganization, sale of assets, or similar transaction.
• Other recipients at your direction. Parties you ask us to involve or to whom you authorize disclosure.

We may disclose aggregated or de-identified information where permitted by law.

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to manage our relationship with you, meet legal and accounting obligations, resolve disputes, and enforce agreements. Retention periods vary based on the nature and sensitivity of the information, the context in which it was collected, and applicable legal requirements. We delete or de-identify information when it is no longer reasonably needed, subject to lawful exceptions.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

RidgeShift operates from the United States and may use service providers in the United States and other countries. Your information may therefore be processed in jurisdictions with data protection laws that differ from those where you live. Where required, we use appropriate safeguards for international transfers, such as contractual protections or another lawful transfer mechanism.

Depending on where you live and subject to legal exceptions, you may have the right to request access to, correction of, or deletion of your personal information; receive a portable copy; restrict or object to processing; withdraw consent; or opt out of certain sales, sharing, targeted advertising, or profiling. You may also have the right to appeal our response and to lodge a complaint with your local privacy or data protection authority.

California residents may also have rights to know the categories, sources, purposes, and recipients of personal information; correct inaccurate information; delete information; opt out of sale or sharing; limit certain uses of sensitive personal information; and receive equal service and pricing without unlawful discrimination for exercising privacy rights.

To submit a request, use our contact form and state that your message is a “Privacy Request.” We may verify your identity and authority before acting. An authorized agent may submit a request where permitted by law, but we may require proof of authorization and direct verification with you. We will respond within the time required by applicable law.

Our website and services are intended for businesses and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us so we can take appropriate action.

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will post the revised policy on this page and update the date above. If a change is material, we may provide additional notice where appropriate or required by law.

Questions or requests concerning this Privacy Policy may be submitted through our contact form.